Tesco

Shopping List Apology

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BRIEF

Thousands of Tesco bank accounts have been hacked. Having refunded the stolen money, Tesco want to apologise to affected customers more personally.

 

INSIGHT

Saying sorry gives a brand a human face and helps keep their reputation intact.

 

IDEA

A shopping list-style poem to be emailed or posted to customers, along with a £10 voucher.

 

OUTPUT

Email, PR