Tesco

Shopping List Apology

BRIEF

Thousands of Tesco bank accounts have been hacked. Having refunded the stolen money, Tesco want to apologise to affected customers more personally.

 

INSIGHT

Saying sorry gives a brand a human face and helps keep their reputation intact.

 

IDEA

A shopping list-style poem to be emailed or posted to customers, along with a £10 voucher.

 

OUTPUT

Email, PR