British Airways

Bollywood Britain

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BRIEF

We were briefed to inspire young Indians to visit the UK with BA, showing how travellers can experience the best of both Britain and India – on board and off.

 

INSIGHT

Next to shopping, family and historic landmarks, people in India's top reason to visit the UK is because numerous Bollywood films are shot here.

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IDEA

My idea was to replicate three iconic scenes from much-loved Bollywood films shot in the UK – encouraging our audience to visit the set of their favourite films, while showing that their colourful, whirlwind experience starts the moment they step on board.

 

Our film went live in cinemas across India (which was pretty cool!), plus on TV and social. We also made supporting social assets in the style of classic Bollywood film posters.

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OUTPUT

Cinema, social, TV