British Airways

Bollywood Britain

BRIEF

Inspire Indians aged 25+ to visit the UK with BA, showing how travellers can experience the best of both Britain and India – on board and off.

 

INSIGHT

Next to shopping, family and historic landmarks, Indians' top reason to visit the UK is because numerous Bollywood films are shot here.

IDEA

My idea was to replicate three iconic scenes from much-loved Bollywood films shot in the UK – encouraging our audience to visit the set of their favourite films, while showing that their colourful, exciting experience starts the moment they step on board.

 

Our film went live in cinemas across India, as well as on TV and social. We also created supporting social assets in the style of classic Bollywood film posters.

OUTPUT

Cinema, social, TV

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Example social cut-downs:

Creative: Eveline Johnson, Smita Mistry

Creative Director: Chris Wall

Director: Andrew J Attah

Producers: George Arton, Jess Cave

Account Directors: Rebecca Turnball, Michael Fry

Account Manager: Kate Middleton

Design: Smita Mistry, Dane Neill