We were briefed to inspire young Indians to visit the UK with BA, showing how travellers can experience the best of both Britain and India – on board and off.
Next to shopping, family and historic landmarks, people in India's top reason to visit the UK is because numerous Bollywood films are shot here.
My idea was to replicate three iconic scenes from much-loved Bollywood films shot in the UK – encouraging our audience to visit the set of their favourite films, while showing that their colourful, whirlwind experience starts the moment they step on board.
Our film went live in cinemas across India (which was pretty cool!), plus on TV and social. We also made supporting social assets in the style of classic Bollywood film posters.
Cinema, social, TV
Creative: Eveline Johnson, Smita Mistry
Creative Director: Chris Wall
Director: Andrew J Attah
Producers: George Arton, Jess Cave
Account Directors: Rebecca Turnball, Michael Fry
Account Manager: Kate Middleton
Design: Smita Mistry, Dane Neill