An award-winning advertising and social content creative, London-born to an Indian-Egyptian mother and a Scouser dad (who'd swap the Great Pyramid for Goodison Park as a wonder of the world...). 

I got into the industry through Ogilvy's scheme The Pipe, selected alongside 13 other 'misfit' creatives from 2,000 applicants. My creative partner at the time and I were the first from our intake to be offered permanent jobs, finding our place in Ogilvy's Social & Content team.

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This foundation in social led me to the largest social publisher in the world, LADbible, and its creative agency Joyride. And now, naturally, on to We Are Social.

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Career highlights include hacking Google on behalf of the Army (where my clients were actual Army Majors. No pressure.) and getting P&G to admit one of their products wasn't up to scratch – and being given free rein to change it up. Among other awards, these campaigns were presented as case studies to help LADbible win Commercial Team of the Year at both The Drum and the Campaign Media Awards 2022.