IMG_3238.JPG

An award-winning advertising and social content creative, London-born to an Indian-Egyptian mother and a Scouser dad (who'd swap the Great Pyramid for Goodison Park as a wonder of the world...). 

 

I got into the industry through Ogilvy's scheme The Pipe, selected alongside 13 other 'misfit' creatives from 2,000 applicants. My creative partner at the time and I were the first from our intake to be offered permanent jobs, finding our place in Ogilvy's Social & Content team.

This foundation in social led me to my current role at LADbible’s creative agency, Joyride – where I create campaigns and content for brands looking to tap into the world's largest social publisher's huge youth audience. 

Career highlights include hacking Google on behalf of the Army (where my clients were actual Army Majors. No pressure.) and getting P&G to admit one of their products wasn't up to scratch – and being given free rein to change it up. These campaigns were presented as case studies to help LADbible win Commercial Team of the Year at both The Drum and the Campaign Media Awards 2022.

Experience

Joyride, LADbible Group

Senior Creative. Feb 2022 - Present

Midweight Creative. Sept 2020 - Feb 2022

London

Ogilvy

Midweight Creative. March 2020 - Sept 2020

Junior Copywriter. June 2018 - March 2020

Creative Intern. Sept 2017 - June 2018

London

YCN

Editorial Assistant. Dec 2016 - Sept 2017

Editorial Intern. Sept - Dec 2016

London

BBH

Intern. Nov 2016

London

Health and Care

Copywriter.  Sept 2015 - August 2016

London

Education

University of East Anglia

BA English Literature and Creative Writing, 2:1. 2012 - 2015

First Class dissertation (short story & critical self-commentary)

Norwich

Courses

D&AD Masterclass

Writing for Advertising. July 2019

London