An award-winning advertising and social content creative, London-born to an Indian-Egyptian mother and a Scouser dad (who'd swap the Great Pyramid for Goodison Park as a wonder of the world...).
I got into the industry through Ogilvy's scheme The Pipe, selected alongside 13 other 'misfit' creatives from 2,000 applicants. My creative partner at the time and I were the first from our intake to be offered permanent jobs, finding our place in Ogilvy's Social & Content team.
This foundation in social led me to LADbible’s creative agency, Joyride – where I created campaigns for brands looking to tap into the world's largest social publisher's huge youth audience – and now, naturally, on to We Are Social.
Career highlights include hacking Google on behalf of the Army (where my clients were actual Army Majors. No pressure.) and getting P&G to admit one of their products wasn't up to scratch – and being given free rein to change it up. Among other awards, these campaigns were presented as case studies to help LADbible win Commercial Team of the Year at both The Drum and the Campaign Media Awards 2022.
We Are Social
Senior Creative. July 2022 - Present
Joyride, LADbible Group
Senior Creative. Feb 2022 - July 2022
Midweight Creative. Sept 2020 - Feb 2022
Midweight Creative. March 2020 - Sept 2020
Junior Copywriter. June 2018 - March 2020
Creative Intern. Sept 2017 - June 2018
+ Two years prior to this in editorial and copywriting roles.
Mentor. Jan 2022 - Present
Young Creative Council
Mentor. Oct 2019- Sept 2020
Many Ogilvy Hands
Volunteer. Jan 2019 - Dec 2019
London & Nepal
University of East Anglia
BA English Literature and Creative Writing, 2:1. 2012 - 2015
First Class dissertation (short story & critical self-commentary)
Writing for Advertising. July 2019